Updates to Google's algorithms mean that social engagement, rather than search engine trickery, will yield top results.
Just because you donít use or believe in the potency of social media, doesnít mean that the rest of the world shares your views. Well itís obvious they donít Ė isnít it?
Social media platforms are generally free, and if not, come at a far more affordable price to the traditional above the line marketing activities from yester year. However, the underlying costs of a social networking strategy can be considerable and easily understated.
Social networking sites, like Facebook, Twitter, YouTube, Google+, etc.offer businesses the opportunity to get closer to consumers.