The benefits of a well balanced internet marketing strategy. Weighing up Adwords (pay-per-click) and SEO (organic listings).
As a webmaster and/or a website owner you need to have a good understanding of the layout of the Search Engine Results Pages to identify your website's shortcomings and SEO strategy.
Consult a Google Reseller to guide you through the process and manage the entire setup for you. An unqualified decision in the beginning can cost you dearly in the long run.
Does building mini-sites with in-bound linking to a main website help with SEO efforts?
Your and Google's expectations of a website are similar. Thinking about what satisfies you can assist in making your website more successful.
Is the money spent on an AdWords campaign not better spent on optimizing the SEO of your website?
Addressing relevance of meta keywords for Search Engine Optimisation (SEO)
Highlight the truths and falsehoods regarding your website and how it performs on the internet.