Love it or hate it, social media forms a huge part of modern day life and often regarded as a fact of the internet.
It is predicted that there will be more than 500 million active users on social networks by the end of 2011. These active users comprise of your prospects, your partners, your customers and also your competitors. Social networking sites, like Facebook, Twitter, YouTube, Google+, etc.offer businesses the opportunity to get closer to consumers - so they can better adapt their marketing and business services by engaging in conversations with them and monitor what consumers are saying about them.
Companies can increase credibility and visibility as the expert in their area or field by posting relevant information, by consistently showing up and being a thought leader.
Companies can target specific psychographics, demographics and technographics for minimal cost.
The prominent social networks are indexed regularly and thoroughly be Google.
Social networking sites are absolutely free to use and you will end up with more traffic, more paying clients and more subscribers with regular activity.